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Google has long believed in the power of AI to transform the ability to deliver useful information. In this post, we’ll explain how AI-generated content fits into Google’s approach to showing useful content to users in Search.

SEO Future
Reward high-quality content, regardless of how it is produced ...

Going to the gym? Commuting to work? Don’t have time to stare at a screen? The rise of podcasts and audiobooks proves that people are looking for more engaging content that they can consume on the go. But what if your blog posts could be transformed into engaging audio experiences , too ? Now it’s ...

Confession: I used to dread the days when I had to create an editorial calendar. Creating a huge list of 50 or 60 blog post topics was daunting, even if I knew the topic.

I used to mistakenly approach the marketing editorial calendar as a trivial list of topics and deadlines. I’ve learned that an ...

Webinars – the ultimate marketing tool for the modern business, where you can interact with your audience live and showcase your expertise while promoting your products or services. But how do you measure success? There’s no point in hosting a webinar if you can’t track its effectiveness, right ...

Data privacy isn’t a passing concern – it’s a priority. Consumer trust depends on retailers respecting their boundaries, which means knowing the ins and outs of data security, consumer rights and privacy regulations.

From firewalls to secure servers, marketers must be data savvy and willing to take ...

Growth Marketing Tools and Platforms
part of growth marketing strategies It involves the use of tools and platforms that help with campaign management, data analysis, and optimizing results. Major platforms include Google Ads , Meta Ads (formerly Facebook Ads) , and LinkedIn Ads , which offer a wide ...