Japan Database

Rapid changes and the need to adapt to them as quickly as possible have implications for the way marketing functions and teams are structured in companies, and we wanted to make you think about this.

From our professional experience as interim Marketing Directors philippine phone number lookup or ...

Being one of the first sources of information for B2B customers during their preliminary research is a competitive advantage. Customers will always keep us in mind if we are a source of content that provides relevant and quality knowledge for their purchasing process from the start. This is a key ...

Finding the cause, problem or trigger that activates motivation is very important. This will determine the organizational priority and whether the board will get involved or not.

uncomfortable processes that usually involve attacking well-established practices in people, so to deal with it there ...

Indirect export: the company sells its goods to an intermediary in its own country. The intermediary is responsible for exporting the product to other markets. This is the simplest and cheapest alternative, but it offers less control to the producing company. It is the ideal option to start testing ...

Promoting communication and proximity through events or visits is also a way of generating trust. Undoubtedly, managing trust from Industrial Marketing implies not only thinking about attracting clients but also helping them get started.

B2B or Industrial communities are a very interesting value ...

There are many ways to classify the different types of mentoring . It can be based on whether the mentor is external or internal to the company, whether it is done with groups or individuals, or whether it is part of a formal or informal process.

Whether mentors come from inside or outside the ...

In such a fast-paced and competitive world, finding spaces for innovation and customer loyalty often becomes a strategic priority for any Board.

Co-development, open innovation, vertical integrations, white label projects with clients, sound great in B2B markets but are extremely difficult if they ...