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Tracker domain settings in Pardot allow users to customize the tracking URLs used in their marketing campaigns and emails.




When setting up the tracker domain , you can set a custom domain name, such as “go.marketinet.com,” instead of the default Pardot URL (“go.pardot.com”).



This ...

AMPscript is a scripting language used in Salesforce Marketing Cloud to personalize and enhance marketing communications, such as emails and text messages. Functions in AMPscript are blocks of code that perform specific tasks, such as data manipulation, mathematical calculations, and text formatting ...

Data privacy is a topic that has digital marketing professionals quite concerned, since currently, email marketing campaigns are measured in clicks and opening rates. In the near future, this could harm our strategy and results.




Data privacy policies may affect our email marketing strategy in ...

In the age of technology, virtual influencers have become a powerful force in influencer marketing and social media – these “characters” are challenging traditional notions of influence.

This article explores the intriguing universe of “Virtual Influencers” , from their origins to their impact on ...

User experience (UX) continues to evolve to meet the needs of increasingly demanding users who are familiar with digital environments . In 2025, UX design will not only be a functional tool, but a way to connect emotionally with people, transforming navigation into a story in which the user is the ...

Getting more likes and followers on social media is easy. Just invest in some ads and you're good to go. But the real goal of any brand is to create a lasting relationship with people through the production of social media content.

To do this, brands need to follow a few important rules, which we ...

Monday is here and with it comes the mood we all know: bad vibes, lethargy and nostalgia for having left behind another unforgettable weekend.

We are facing a reality, let's not lie to ourselves. Monday... the least popular day of the week, a psychological difficulty that has been implanted at a ...

There is a lot of information in the world and it is very varied. We, as humans, have the need to always go in search of all the knowledge that the world has at our disposal.

But, to be honest with ourselves, retaining everything we learn in our memory is simply impossible.

That is why man, ever ...

Every business wants to win new customers and increase revenue. However, for that to happen, the first step is to get the business back into something familiar.

And to gain that visibility, your company can adopt Digital Marketing strategies .

Being present in the digital environment presupposes ...

Content distribution is about getting your content to your audience through the right channel at the right time.

In previous articles we have talked about the importance of content generation , content marketing and brand content , but it has been a long time since we delved into what the optimal ...