Japan Database

Let's now dive into the role of a very important and still little-used tool for explicit data collection, namely dynamic forms: a new type of form capable of responding more precisely to the marketing personalization needs of companies.

There are two types of forms most used today: feedback surveys ...

Even though we are haunted by the question of why an entire year has passed without these people buying anything from us, we must first act to ensure that they buy from us again and postpone until a later stage the development of a strategy to encourage them to buy again.

We prepare a set of ...

ThemHow to Create Effective Campaigns with Contact Forms and Landing Pages
Marketing Automation

We hear more and more often about lead generation campaigns as an integral part of brands' marketing strategies. Increasingly high advertising costs, users less and less "influenced" by general campaigns ...

Digital strategies

The success of an automated marketing project is closely related to user segmentation. Is segmentation in marketing dead? I wouldn’t say so, because we always aim to find ways to analyze users to serve them in the best possible way. Has segmentation become more complicated? Maybe ...

Let’s take a look at how the Sungevity team was able to work to create this type of user experience, by identifying some of the best practices that underpin the implementation of a marketing automation strategy.

1. Analyze the user journey
It is about listing all the touchpoints that enter the ...

User profiling

Why use RFM analysis for individual user profiling?
Find out what it is and how it works in the field of customer segmentation and to identify the best ones by continuing to read our User Profiling Pills section .

Segmenting your user base based on purchasing behavior is essential ...

User profiling

Here we are dealing with one of the hot topics for an effective marketing automation strategy : user profiling . We have chosen to gather in a dedicated section of our blog, User Profiling , a series of articles and insights with the aim of offering all readers a smart, concrete and ...

According to a recent study conducted by PayPal in collaboration with Ipsos, 63% of Italian consumers discover products and services by browsing from mobile devices at least once a day and over 83% have made at least one purchase. The data becomes even more important if the focus is on the new ...

Marketing automation

How to personalize the customer experience from website to social channel? Let's discover together how to improve your social campaigns with Blendee!

From personalizing content and product offers on the site, to sending targeted communications via email or push notifications ...

Normally, we tend to identify the content marketing of our site only in the articles we can write for the blog. Although these are important, it would be simplistic to consider them as the only content present: the consumer will indeed perceive almost all the elements of our website as content ...