Japan Database

Whether small or large, a blog can strengthen your company's digital marketing and sales strategy by increasing market reach, exposing your company's brand awareness and expanding business opportunities.

You've probably noticed that many companies have adopted corporate blogs as part of their ...

Tell us: do you know who your company’s ideal customer is? Have you ever stopped to think about the importance of investing in this strategy to boost your business? So, come with us and learn everything about the subject right now!

Ideal customer profile
Mapping the profile of your ideal customer ...

To see your company's sales indicators rise, you need to invest in several sales strategies. Segmenting accounts when prospecting is one of them.

Segmenting accounts is essential to optimize your company’s resources. This allows the sales and marketing teams to have a more accurate approach when it ...

Tell us: is your company managing to stand out in the market, win the hearts of consumers and also stand out from the competition? Yes? No? Whatever your answer, know that business intelligence can help you (a lot).

When an organization starts investing in smart strategies that help boost business ...

Telling the story of Lisbon Digital School, and sharing it with everyone who is part of it and follows us, is a very rewarding responsibility.

Lisbon Digital School is made of stories, I would even say that our main story is being able to help our students build their own stories.

Virginia ...

A few years ago I remember reading an article that commented on a study. For 70% of respondents, their director had more influence on their mental health than their therapist or partner. I remember reading it because I remember that I was going through a tougher professional period at that moment ...

Nowadays, creativity is key to the future, especially at a time when artificial intelligence (AI) and automation are growing every day.

Artificial intelligence (AI) will perform all routine and repetitive tasks and creativity is what will give value to these tasks and will differentiate us from a ...

Lisbon Digital School announces the first hybrid event in the Update & Connect series , on April 25, Saturday, at IDEA Spaces Palácio, under the theme Innovation – “Innovation Ignite” -, with some of the biggest enthusiasts in this area and with the presence of brands that are making a name for ...

Can we discuss the most important topic, digital illiteracy, and leave the noise aside?

The Central Problem

In Portugal, digital illiteracy is a critical issue, especially among the older population. Around 23% of Portuguese people are over 65 years old, and many of them are disconnected from ...

Last week, we explained what social media is and how it works (if you missed it, click here to see it). Today we’re going to talk a little more about the importance of social media and how to use it to promote your business.

As we said before, nowadays, a company that does not have a presence on ...