Information you find on social feeds can also be used to pitch to a prosp usa mobile db ect or re-engage based on a post such as a company restructuring or new branch opening.
Find the right talent
Account-based marketing requires people with knowledge and skills. It’s also crucial to have experience in online or social selling and marketing so it’s easy to hit the ground running with posting and engaging on social media.
This means there’s great demand for skilled salespeople across industries. It’s important that you select the right sellers for your ABM accounts and provide ongoing training if required so they can continue to drive performance and sales.
Leverage social commerce
Companies are now able to sell products directly through social media and it’s a channel that customers like.
Social commerce means that people have a seamless customer journey with the ability to do everything in one place. Instagram, Facebook, and Pinterest are all embracing this new function and could look to expand capabilities in the future.