In the world of digital marketing, choosing the right queries for contextual advertising is key to the success of an advertising campaign. Yandex Direct is one of the most popular platforms for placing contextual advertising in Russia, and understanding how to collect effective queries will help you optimize your costs and increase conversions. In this article, we will analyze how to collect queries for Yandex Direct, from analyzing the target audience to using modern tools.
1. Why do you need to collect requests?
1.1 Understanding the target audience
Gathering queries is the first cmo email lists step to understanding your target audience. What keywords and phrases do they use to search for products or services like yours? The answer to this question will help you create more targeted ads and pages.
1.2 Budget optimization
Correctly selected queries help to reduce the cost per click and increase the efficiency of costs. Using highly relevant keywords improves the quality of ads, reducing their price.
2. How to collect requests: step-by-step instructions
Step 1: Analyze the product and target audience
Before you start collecting queries, you need to clearly define what you offer and who your target audience is.
- Define your unique selling proposition (USP): Why should users choose your product or service? This could be quality, price, unique service, etc.
- Study your target audience: Who are these people? What are their interests, needs and pain points? The more you know about your audience, the