But what is loading speed or Page Speed? How does it affect and influence the positioning of a website?
Throughout this article we invite you to discover all the most relevant details about the loading speed of a website.
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What is web loading speed?
Web speed is the concept that canada whatsapp number list refers to the time it takes for a web page to appear on the screen. This time is calculated from the moment a user clicks until the page is fully loaded.
How does loading time affect SEO positioning?
Loading time has a significant impact on the SEO positioning of a website. Google takes it into account when ranking the results it offers to users. This is information that is not new to us, as the search engine already reported several years ago that loading speed is one of the factors it takes into account when ranking websites.
Even if the SEO strategy is good, if the loading speed is not worked on… the website will never rank well! And the fact is… there are few users who do not abandon pages that take too long to load!
Nowadays, a page is considered slow if the web page loading time is 2 seconds or more and, therefore, it will be difficult for it to reach the top positions.
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Best tools to measure web speed
Below we have compiled a list of the best tools to measure the loading speed of a website:
Pingdom Tools
Pingdom Tools is a tool with different functionalities, although one of the most famous is the 'web speed test'. It is very easy to use, just by copying the URL you can find out the speed of the website in a few seconds.
PageSpeed Insights
PageSpeed Insights is the tool that Google offers users to measure the speed of loading a website . This tool not only shows you the results, it also gives users some tips to improve said performance, very practical tips to climb positions in the search engine.
Using PageSpeed Insights is very simple, you just have to copy the domain and place it in the tool to analyze it.
WebPagetest
The WebPagetest tool is another tool that allows you to perform web speed tests. With this tool, you can choose the browser to perform the test, the device, the model, the connection, etc. Enter all the information and get accurate results!
GTmetrix
As with the previous tools we mentioned, to run the speed test in GTmetrix you only need to enter the domain. By default, GTmetrix uses Canada as the location, so keep in mind that you will need to change this location. You can also select the browser!