It is not enough to group users and direct them to the purchase phase. It is important to understand that each lead is different and must be handled as such.
Because not all prospects are ready to buy right now, it's important to engage with them and determine what stage they're in. Have they just learned about your brand? Or, perhaps they've been searching for the right products and services for some time and are comparing your offerings to those of your competitors?
1.- Establish trust with your leads
nutrition flow
Just because a lead isn't ready to buy right now doesn't mean they're not ready to buy. The only way to find out where they are is to ask. But first, you need to establish trust.
In order for buyers to trust your brand, you need to show them that you are listening and that you are speaking to them personally . If you send the same email to your entire contact list, they will know that they are not being treated personally.
Personalizing your emails will allow you to meet the needs of the specific person you are trying to reach. And you will have a better chance of capturing and maintaining the core customer’s attention and, more importantly, their trust.
2.- Provides the right information at all times
If you're trying to talk about pricing with someone who doesn't fully understand the benefits and features of your product yet, you can scare them off. It's all about listening to your prospects and letting them move through the sales process, rather than pushing them when they're not ready.
By sharing relevant and appropriate content at the right stages of the sales process, your message is more likely to reach the right people at the right time .
Also, remember that lead nurturing strategy actions are cyclical. That is, it is not philippine cellphone number code enough to nurture the relationship with the lead. It is necessary to maintain that relationship even after the purchase. And after consolidating the sale, solidify your relationship with the client.
This way, there will be more chances of them becoming a loyal customer. A customer who will spread your brand on their social networks and in their group of friends. Now that you know the importance of this strategy, it is time to invest in it correctly and take advantage of the results that a good nurturing flow brings to your company.
new collection
atabase strategies
There are countless examples of lead nurturing that you can implement in your strategy. The most important thing is to create the right impact at the right time. This is closely linked to personalization and knowing the user.
If you have carried out a good analysis of your audience, worked on it and segmented it, start personalising your campaigns. Much of the weight of this type of strategy is in emails. They allow you a very direct communication channel with users. To know what type of email each one expects, you need to know what phase of the conversion funnel they are in.
In the example above, the email is so general that it could be used for your entire database. Starting with general things, you should combine them with more specific communications.
Personalize email messages
email marketing
Personalized emails go beyond the user's name. They involve creating automation flows that allow you to send abandoned cart or product selection emails, for example.
Another interesting example is promotions. During Black Friday , for example, emails were sometimes personalized. Or the discounts offered to each user were based on their previous purchases.
Ultimately, it's about finding a way to create your own lead. There are countless ways to do it. But to achieve this, you'll need to use a professional email marketing platform like MDirector to create the best lead nurturing strategies .