I will give you a whole series of examples of hypothetical copy designed for reconversion , but obviously, keep in mind that direct marketing can also be used to push for a first purchase.
SMS Marketing
an example to understand what direct thailand number for whatsapp marketing is: sms with offers
How many messages like these do you receive? Here: this is the least targeted form of direct marketing; however, it is still a one-to-one communication (actually one-to-many) that aims at reconversion and that can be, in some way, personalized.
Email Marketing
how to do direct marketing with emails
The store tries to get me to convert back with an email that takes into account my latest purchases . It may seem annoying, but it works.
Newsletter
example of newsletter for direct marketing
(Okay, it seems that I don't frequent e-commerce very often.) The problem is that the store in question tries to make me visit its site, again, to show me the new items and push me to make purchases, to reconvert.
Retargeting
September. After visiting the website of an electronics store and browsing the action cam section, I log in to Facebook and find: "The 10 things you can't forget at home for your fall vacation" . Here's the post:
How to use Facebook for direct marketing
I click Learn More, read the article, and when it tells me about cameras, I find a slightly invasive CTA inviting me to buy one of their sports cameras by taking advantage of the offer.
Bottom line: whatever form you choose, direct marketing is not simply a random message sent to a single contact.
Direct marketing is a copy tailored to the person that sends the right information, the right offer written in perfect language for that potential customer.
And if the direct marketing is done right, I will never get the same message as my sister, even if we both looked at the same action cam on the same site. At the very least, she will have an ADS that includes some details for a female buyer persona.