Speaking of Shorts … With Shorts, you can create up to 60 of them in one shot to show fans the different sides of you and your art. You can showcase your personality, interests, talent, and creativity, all with your new song. YouTube Shorts are also a great way to encourage fans to create their own additional content using your music. Creating a Short featuring your new song not only lets your fans know it’s officially available, but it also gives them a chance to interact with you as an artist. When you post Shorts, consistency will ensure that all the attention is on your new song, whether you create a behind-the-scenes video, a promotional teaser, or anything else you can think of.
Just like TikTok, YouTube Shorts has its own creation tools that you can use to enhance your videos. Features like the green screen effect, alignment tool for smooth transitions, filters, and many indian email list more are there to help you create the best videos you can. Adding features like these will make your videos more engaging, which will grab your viewers’ attention and keep them there for a long time.
The official music video is not the only thing you can release on release day. It is always a good idea to be as accommodating as possible to all kinds of fans by releasing alternative types of videos such as Art Tracks , Visualizers, Lyric Videos, etc.
A screen shot of a website showing different types of videos.
And now what?
Now, post-launch strategy is a different story. Luckily for you, we have an article that explains it all: “ Post-launch tips to improve engagement on YouTube .” In it, you’ll learn about post-launch trends, analytics, fan engagement, and more. In the meantime, take some time to feed your brain with these additional resources:
How to promote your music video in 7 easy steps
How to Develop a Music Video Release Strategy
8 types of repurposed content you can create from your music video.