Regarding the cost, some functions, including parsers, generators and word combinators, recommendations, are provided free of charge. Other services are offered for a fee, and the cost becomes more economical with the increase in the number of requests.
Clicky
Clicky provides similar information as Google Analytics and Yandex.Metrica, but with an emphasis on fast reporting. Unlike the listed tools, where data can be updated with a delay of several hours or even days, Clicky allows you to track information in real time.
The functionality includes user behavior email lists uk statistics, marketing cost analysis, click maps, and visit durations. All of this is presented visually through dashboards with funnel creation and viewing history, and is also adapted for mobile versions and widgets.
The downside is that advanced features are only available on a paid basis, starting at $9.99 per year. This makes the service more suitable for larger businesses or online media. You can check out the features via demo access to decide if this service suits your needs.
Comagic
The functionality of Comagic and Calltouch is very similar: both services are focused on providing end-to-end analytics and call tracking. Comagic services start at 4900 rubles per month, while new users are provided with a free trial period of two weeks.
Comagic
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Comagic offers a wide range of functions, including a sales analytics tool and options for integrating with various external services on individual requests. The system supports about 70 integrations with various widgets, advertising and analytical systems, as well as CRM platforms. Particular attention should be paid to the ability to create reports on various parameters and metrics, which allows you to detail the data according to the selected criteria.
Finteza
Finteza is a tool for detailed sales analytics that processes data in real time without slowing down the site. It allows you to create sales funnels with UTM tags, analyze the quality parameters of the resource and identify suspicious activity. The platform offers advertising management, support for 50 different CMS and the ability to accept payments.
The main disadvantage is the lack of backup and relatively high cost. For one hundred thousand visitors the price is $25. However, the service interface is well Russified, which makes it convenient for use in Russian business.
Going Up!
GoingUp! combines web analytics and SEO tools. This service allows you to track traffic, analyze transitions and conversions, and provides many other features. Site reports contain detailed statistics and are updated in real time.
The platform is completely free, and to get started you just need to register. By connecting the necessary services, you will get access to statistical data in a convenient format.
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Kissmertics
Kissmertics focuses on researching user behavior on a website. The service collects and stores visit data, analyzes it, and provides results for various purposes. For example, its arsenal includes activity reports, cohort analysis, conversion and sales funnel research, and A/B testing.
This tool is great for big brands and specialists studying their target audience and their preferences. The price level ranges from $200 to $2,000 per month, which reflects its purpose for serious research. For those who want to evaluate the capabilities of the service, a demo access is available.
Why do we need marketplace analytics services?
The main difference between a marketplace and an online store is the number of sellers (derived from the English verb "to sell"). In an online store, the only seller is the owner of the resource, while a marketplace can host hundreds of different sellers.
The marketplace makes it easier for entrepreneurs and manufacturers to enter the market: it creates a website and mobile application, takes care of warehouse operations and logistics, promotes products and provides basic analytical information on sales.
Why do we need marketplace analytics services?
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Before you start selling products on a marketplace, you need to conduct competitor research and assess supply and demand. A comprehensive analysis will be needed to determine price ranges for products, identify market leaders, analyze sales and seasonal fluctuations. This information can be collected using special marketplace analytical tools.
Analytical services are indispensable for sellers at various stages of their activities:
Market research, cost minimization and elimination of errors in the initial phase . Analytics helps newcomers understand market needs, competitors' actions and sales volume.
For example, if someone plans to sell hamster mats, they need to study the market. If there are only 3-4 competitors selling 6 mats per month, the profit will be insignificant.
Another example: an entrepreneur decides to sell socks on a marketplace. If competitors have turnovers of hundreds of millions of rubles, but he does not have such volumes of goods, it will be difficult for him to compete.
Increase sales . Experienced salespeople, using analytical tools, can evaluate sales volumes and income dynamics, which helps adjust pricing policies.
Without analysis, the likelihood of errors increases. For example, selling green swimsuits in the summer without market research, you may find that the product is not in demand, and competitors offer more popular products. This can be avoided by studying consumer needs in advance.
Marketplace analytical services allow you to determine important aspects: optimal sales prices, the possibility of getting into the top sales, promising niches with low competition and the greatest chances of profit.
More broadly, such services provide data needed for management decisions, contribute to successful business management and increase revenue.