Be careful, this does not happen by itself and you will not get appointments overnight .
This process of research, mutual assistance, sharing and interaction america cell phone number list with your potential prospects is time-consuming (like good old traditional prospecting ultimately) but essential for finding new customers .
The objective?
Detecting opportunities
Accelerate a sales cycle
Develop your business and/or your employer brand
Establish your expertise and influence online .
It is used at all stages of the sales cycle and remains very suitable (and highly recommended) in the prospecting phase.
In B2B, Linkedin is essential, even if Facebook and others can also generate leads.
It represents nearly 15% of our appointments.
Here are the 4 pillars to excel in social selling:
Develop a qualified network
Start by targeting your searches by job title , for example “CEO” or “Marketing Director” if your persona is the CEO or executive in the LinkedIn search bar.
Stay active by sharing expert content
Developing a qualified network will only help you grow your sales if you have quality content to share with your audience.
Offer and share content that addresses your customers' issues : a white paper, a blog article or even news from your sector.
Be consistent: sow before you reap
Social selling is a “long-term” process.
Results don't happen overnight and this requires being consistent in these posts.
You should also comment on several posts from your network and share information . Ideally, post once a day or 3 times a week, but with consistency and regularity. You can make this process easier by planning your publications in advance using automation tools, with one caveat: the automatons will have less “natural reach” than a freshly published message. The best thing is to alternate the two, add photos and carousels.
Analyze your results and adjust
What share of revenue is attributed to social selling compared to your other acquisition channels ?
How many customers has LinkedIn generated? How much revenue? You will also be able to analyze which articles have been the most successful in order to continue posting on these same topics.