In addition to creating enough impacts, it is important that your oman phone number content is structured to effectively move potential customers through the conversion funnel journey . For example, contacts who have just entered still need more general information about your business. And as potential customers get closer to a sale, you should provide more detailed and specific content. For example, information about product details, warranties, return policy, shipping, etc.
4.- Responding too slowly
customer
Imagine that you are interested in buying a wardrobe from a website that sells home furnishings. You browse the website for a while, decide on one of the wardrobes, go to the shopping cart, and then you realize that the product is not available. You contact customer service via email to find out about the availability of the product and you don't receive a response until a week has passed.
These types of situations directly affect brand image and sales. If a person who wants to buy a product and asks a question doesn't receive a response in time, you can lose that sale. According to a recent lead response study , the average response time for new leads was 42 hours and only 16% of companies responded within 24 hours. That's why you should put the customer at the center of everything.
A potential customer is 21 times more likely to enter the sales process if they are contacted within a short period of time. The faster you communicate with your new potential customers, the more likely those customers are to make a purchase.
5.- Rely on a single channel
Email is a tried and trusted technique within Lead Nurturing strategies. Inboxes are cluttered and competitive places to get user attention. It may not always be the best communication channel. You don't necessarily have to always use email marketing. A multi-channel approach allows you to better position a message in different contexts. It also gives you much more reach, as it is not restricted to the inbox of your customers and potential customers. Therefore, the key is to carry out specific strategies for each channel. That is, they must be related to each other and have a global meaning.
Integrate lead nurturing
In relation to global strategies, one of the biggest handicaps that brands face in Lead Nurturing strategies is how to integrate the same message across the different channels and platforms that a brand manages. You may have a precisely mapped out email flow, but if that doesn't align with other campaigns that are being developed at the same time, everything you do will not achieve the same result.
That is, if, for example, you are running a social media contest at a given time, you need to be clear about how you integrate those messages into your Lead Nurturing strategies. That means it is vital to coordinate all of your brand’s content marketing. Use good planning to avoid overlapping information.
Keeping these Lead Nurturing mistakes in mind, start by looking for your best leads. But remember, don't stay on the surface. These leads need to be worked on in a specific way to generate sales . With MDirector you can achieve this . We help you find the perfect leads for your brand!