In which case take another page

[hasan018542]

OTHER than simply liking your brand? What content are you providing that they would care about? If your “social media value proposition” isn’t strong when focusing on your product, you need to find another one. To put all of this another way... The question most people ask: "How do we use social media to promote our product?" The question most people should be asking: "How do we create engaging social content? (for our target demographic)" Trying to answer both with the same content usually results in awkward content that is tangentially related to your product and almost certainly not engaging: Seen through this lens, you’d change 90% of branded social media accounts overnight.


Stop trying to force your product or brand into posts. Just post engaging free australian email leads content. Instead of posting this type of content: You would post content that people actually care about — product-related or not. Content people care about Some examples of executing social right when you can’t focus on your product would be: Red Bull: People aren’t interested in energy drinks, so they post about extreme sports Dove: People don’t care about soap, so they post about inner beauty Intel: People don’t care about computer chips, so they post about technology broadly: Changing your core accounts might be too risky.



out of BuzzFeed’s book and experiment with a new social feed dedicated exclusively to a certain type of content without overhauling your main accounts. For example: Coke could create an account solely dedicated to highlighting happy and uplifting moments Dos Equis could create an account solely dedicated to profiling interesting men Old Spice could create an account solely about lifehacks for college students Mint.com could create an account solely focused on financial tips and tricks It’s easy to treat social media as just another traffic-generating channel.