This metric shows you whether your content is well-organized and connects with your audience in a way that motivates them to discover new pages.
If your website or blog has a good internal link italy phone number building strategy (links to other posts with additional information on the topic), users will be more willing to discover new pages on your website.
How to measure them:
Google Analytics - Audience > Overview > Pages/Session.
Traffic sources
They show you which channels drive the most traffic to your website.
It can help you discover the best and worst channels you use and analyze what works best for your specific case.
Does most of your traffic come from search engines or is social media performing better than your SEO efforts?
By analyzing your traffic sources, you can identify which marketing channels and strategies work best for distributing your content.
In addition, you will be able to identify which channels have the greatest potential and perhaps where to invest your resources to make a difference in your strategy.
How to measure them:
Google Analytics - Acquisition > All Traffic > Channels.
SEMrush - Domain Analysis > Traffic Analysis > Traffic Sources.
Content Management - Traffic Analytics
Engagement Metrics
Like and share
These are the metrics that determine the degree of engagement and popularity of your content.
It is also worth noting that sharing an article is more valuable than liking it, because it means that the user not only likes the content, but also performs a related action that requires more commitment.
How to measure them:
SEMrush Content Audit - Projects > Set up a project > Post tracking tab > Add a URL or group of URLs. You will be able to see the total number of times the article has been shared, as well as the number of times for each piece of content (including your external posts).