If you’re looking for some options of different companies to use for hosting your blog, check out these comparison guides here on my blog:
My ultimate guide to picking the best hosting plans
9 of the most reliable, cheapest hosting plans on the market today
This roundup of budget-friendly companies that allow for monthly billed hosting
My explanation about shared hosting and the top plans to choose from
The top free hosting plans to get your website off the ground on a tight budget
25 honest Bluehost reviews all compiled and compared
This list of the best managed WordPress hosting plans out there
My Q&A-style guide about how much does web hosting cost?
4. Update Your Current Content (If You’ve Already Been Publishing)
There’s never a bad time to re-evaluate your content marketing strategy and shift gears if something isn’t working.
Content Marketing Strategy Update Existing Work
If you’ve already been writing or producing other types of content for a little while, now is a great time to bring your published content into the style of your new content marketing strategy.
To do this, you need to know exactly what kind of content ‘types’ you’re going to produce.
Now, we’re not just talking about the types of content & format you’ll be using—whether that’s blog posts, videos or podcasts—but rather which topics are you going to produce on a consistent basis?
BrandVox founder Andrea Goulet calls these ‘Content Pillars’—topics that’ll be the foundation of your blog (and content marketing strategy).
For example, if you’re building a finance blog, your b2b email lists poland content pillars might be:
Personal finance tips and tricks
Interviews and stories about people who found financial freedom
Industry news and what it means for you
Finance basics
With these pillars in place, you’ll want to make sure you’re hitting 3 key content types, which Goulet calls the 3 E’s.
Engagement: Content that’s meant to start a conversation (like it or not, conversational marketing is here to stay, people), like your own opinion on a popular topic.
Evergreen: Content that is based around key terms for your business and that you can refer back to and update for years to come (see my guide to creating evergreen content).
Events: Content around a particular event or occurrence, like some big piece of news or industry event.
If you have content already published, go through it and see if it fits into your new content marketing strategy.
Does it speak to your audience and work towards your blogging goals? If not, can you update it or change it or should you scrap it altogether?