Unlike previous Black Fridays and Cyber Mondays, relying on past sales data may not be the most reliable source of information in a year when the global economy has been turned upside down. That doesn’t mean you should completely forget about this data, but you should be prepared for every possible scenario during this most unpredictable sales marathon of the year.
Despite the reopening of shops, growing health concerns have not disappeared telegram free number philippines at the end of 2021 and it is expected that online sales will continue to be at the forefront during the end-of-year holidays, especially since a study showed that Black Friday generated an 87% increase in Belgian online commerce compared to a normal Friday.
This highlights the importance of implementing an omnichannel strategy that will give customers the flexibility they are looking for. If you haven’t already started preparing, it’s time to update your sales strategy to make the most of this unpredictable and unique shopping period.
Set up email marketing campaigns
Make good use of social media
Optimize your site's SEO
Choose the best items to apply a discount on
Stagger the duration of sales and discounts
Add contactless alternatives
Plan your delivery strategy
Enjoy apps
Change the tone of your communication
Set up email marketing campaigns
Even though your inbox has been flooded with Black Friday and Cyber Monday deals since October, that doesn't mean it's too late to jump on the bandwagon. You just have to get creative.
68% of shoppers say they pay more attention to company emails during the holidays. If you’ve collected your customers’ email addresses as part of your loyalty program, newsletter, or even to send them an e-receipt, you should definitely be sending them emails to let them know about your Black Friday and Cyber Monday deals.
According to Andrei Vasilescu, CEO and digital marketing expert at DontPayFull , the right strategy is to spread out your emails well. “ Send the first wave of teasers with hints of your upcoming offers to grab your target’s attention. Your second wave of emails will contain your exclusive offers personalized to different prospects,” Vasilescu explains.
While sending generic emails is the easiest option, it’s also the least effective. Every customer is different, which means their offers should be different too. That’s where segmentation comes in handy.
Jonathan Frey, Marketing Director at Urban Bikes Direct, recommends “using a segmented email marketing approach to give customers a personal experience of your sales program. Not every sale will appeal to every customer, and not every customer will be completely receptive to the concept of Black Friday. Create targeted messages to be in sync and on the same page with each of your customers .”
Segment your campaigns with Mailchimp
Using email automation platforms like Mailchimp allows online store owners to craft succinct and personalized email campaigns by syncing customer data with their e-commerce site .