However, among many strategies, email marketing has so far proven to be the most popular and effective one for B2B companies. These Hubspot statistics prove this point:
81% of B2B marketers say the most important content korean telegram develop is an email newsletter.
87% of B2B companies say email is one of their top free organic distribution channels.
90% of marketers in this field also confirm that the main metric they get from email marketing is engagement.
SaaS companies, which are also members of the B2B family, can gain a lot of benefits from email marketing. But without good copy, email marketing can turn out to be a disappointment and also a huge waste of money for a SaaS company.
So what does it take to write good SaaS email copy?
Let's see.
1. Open the door to new experiences with an onboarding email
One of the main purposes of email marketing is lead nurturing. In other words, you need to make sure that your subscriber becomes your loyal customer.
That’s why it’s important to diversify your email marketing strategy with onboarding emails. These emails introduce customers to new product experiences and convince them to purchase or continue using your service.
There are three types of onboarding emails you can use in your SaaS email marketing campaign:
Welcome emails. These messages are an absolute must, as they are the first step in introducing a new customer to your product a little bit more. Plus, welcome emails have a whopping 50% open rate, so why not take advantage of that?
Polls and surveys. While these messages aren’t exclusive to the onboarding process, they can help you find out how satisfied a new user is with your product.
Re - engagement emails – If it’s been a while and your subscriber hasn’t purchased your product yet, you can nudge them slightly in the right direction by using various types of re-engagement emails.
In fact, getting a new customer is a complicated process, and the quality of your email copy can make or break your lead nurturing journey.
How to craft a good onboarding email?
Let's consider the following example of a SaaS company.
Tidio, one of the world’s leading chatbot companies, has an excellent customer onboarding process, which includes all three types of emails mentioned above.
Let's take a quick look at Tidio's welcome email as an example. It's a simple message containing essential details about the company and its product:
What do we see here?
An introductory part. The company greets the potential new client and briefly mentions what it does for its clients.
Benefits The post then includes social proof to show how Tidio’s product helps thousands of businesses increase their revenue.
Product details. The email then continues with a brief description of one of the product’s features and how it works. Additionally, the subscriber also gets all the necessary details on how to set up the product.
A call-to-action button. This essential element is present throughout the email and helps the new customer quickly access the dashboard and navigate through other product features.
As you can see, a welcome email doesn't have to be too long or contain too many details. You don't want to bombard a new user with too much information.
Instead, spread this information across multiple onboarding emails and begin nurturing your new lead gradually, enticing them with increasingly interesting product features.
How to get more subscribers?
It’s a ‘Duh!’ moment. Of course, you can’t have a successful customer onboarding process if you don’t have anyone to onboard. That’s why it’s necessary to invest in building a subscriber list beforehand.