How to rewrite a post - Keyword Magic Tool
For this example, I found in Keyword Magic Tool an interesting keyword " How to create content for Facebook ".
Searching on Google , I also found " social media content generator " and others that could be useful for me to include in the article and multiply the positioning options.
How to rewrite a post - Google Search
With all this information, (may the SEO gods reading this article not strike me down), I philippine area code choose " How to create content for Facebook ".
Once I have the keyword, it's time to start editing the text.
That is, modify:
The title of the article . Be careful, because to avoid ranking for the entire title, include a comma, slash or similar between the keyword and the rest of the title.
The H2, H3, H4 structure . If, as is the case, you didn't take it into account at the time, it's time to include the keyword in some of these titles. How many? There are all kinds of theories. In fact, I don't know two SEO professionals who have the same criteria. While some think it's over-optimized, others think it's correct. My recommendation? Naturalness, as with all the other important things in this life.
SEO Title and Meta Description - Since we've changed the keyword, we need to update the SEO Title and Meta Description. Now is a good time to see what the SEO Titles and Metas of other similar articles contain, don't you think?
How to rewrite a post - Competitor ideas
You can see that not all of them correspond perfectly to the target keyword and that the words "effective" and "attractive" are repeated a lot. I'll take note.
Images. We'll talk about visual improvements in a moment, but it's important that if your blog already has images, you update the title, description and alt with the new keyword. Be careful, don't repeat it, apparently it's worse than killing grandmas.
Redirection . Be careful with this one. You've changed the keyword. Should you change the URL? In the absence of an opinion from others more versed in the subject than yours truly, I recommend that you DO NOT do it unless it is absolutely necessary. I repeat, unless it is absolutely necessary. You don't want to end up with those redirect loops that annoy Google so much, right? That's it.
Copywriting improvements