Prize operations with prizes consisting of additional quantities of promoted products or same sales outlet (or in different sales outlets as long as they belong to the same company or brand) valid for any product sold there;
Competitions without a purchase obligation in which the prizes consist of objects of modest value (according to the update of the ministerial FAQs of July 2018, similar to that of pencils, flags, calendars code number of philippines and so on) and their awarding is therefore not conditional on the nature or amount of the purchase;
Events in which the prizes are intended for public bodies or institutions with social and charitable purposes (for example schools).
To learn more about the regulations on prize competitions in Italy, you can download our free ebook “ Complete Guide to the Regulations on Prize Competitions ”.
The most popular game modes and mechanics for running prize contests
Online prize competition mode
Once the objective of the possible contest has been identified and the regulatory part has been completed, one must focus on the way in which the contest is proposed. There are in fact various possibilities, which must be consistent with the objective that was set in the initial conception phase.