Benefits of revenue attribution
Ascend2 put together a fantastic resource on revenue attribution uk phone number database strategies. In a survey covering marketing professionals across industries, below were the 7 most cited benefits of revenue attribution.
Source: Ascend2
1. Ability to make better decisions
Decision support is essential in navigating growth. Insights on what drives revenues allows leaders to better judge where they should invest, and where they should pull back.
2. Marketing and sales alignment
When different functions use different success metrics, it is difficult to have a single, unified view of their customer base. Bringing revenue into marketing and operational functions is a game changer.
3. Increased campaign effectiveness
Revenue attribution is a much more powerful way to guide A/B testing in campaigns. Unfortunately, most marketing teams simply don't have the ability to judge on revenue. Instead, they are forced to make judgements on the immediate step - whether that be a click on an email, or downloading a digital asset.
With revenue attribution, teams can tie multivariate a/b testing to the bottom line.
4. Increased channel effectiveness
Similar to campaigns, channels can also be optimized with revenue attribution.