To implement effective strategies and campaigns, you need to know your customers: who they are, what they need, and how you can help them. However, knowing where your customers are is more important than you might think. This is where geographic market segmentation can help.
Consider the following scenario: for a company that sells winter coats, it is more profitable to focus its marketing efforts on regions with cold weather all year round. It is not worth the investment to attract customers in warmer regions, do you think?
According to one study , businesses can increase their sales by up to 5% when they segment their campaigns . This means that identifying where your potential customers are located through geo-segmentation can increase sales and optimize your overall marketing efforts.
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Summary
Geographic segmentation is crucial to the success of marketing strategies and campaigns. Identifying where your potential customers are located can increase sales and optimize marketing efforts.
Some key variables in geographic segmentation include location, climate, culture, population type and density, and language.
The benefits of geotargeting include its ease of implementation, improved product relevance to customers, and the ability to make your brand more relevant to your audience, which can increase sales.
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In this article you will learn:
What is geographic segmentation?
Variables of a geographic market segmentation
Benefits of geographic segmentation
5 tools for geographic segmentation
Examples of geographic market segmentation
What is geographic segmentation?
Geographic segmentation is a technique that allows you to understand where potential consumers of your product or service are geographically located.