Created in 2009 by Brian Acton and Jan Koum, the tool came about with a simple goal: to serve as an alternative to SMS. Since then, the use of the app has grown significantly, and according to a survey conducted in 2020, 99% of cell phones in Brazil have it installed, which results in a total of 120 million people using the service. Furthermore, 59% of this total leave germany business mailing listthe app on their home page. This is a strong indication that it has already become one of the main means of communication in the country.
With this data in hand, it's easy to imagine why so many entrepreneurs are using this channel in their marketing strategies . With it, you can reduce costs , automate processes, improve your company's communication and, in general, increase your business's profitability. However, since it is an application that offers more personal service to customers, you need to be careful!
WhatsApp Business will only work effectively if it is combined with other customer service and relationship techniques. One unwanted message or poor service is enough to block your company.
Currently, around 3 million companies already use WhatsApp Business. Due to the ease of use it provides, it has become a real lifesaver for those looking to grow. However, many of these companies are still trying to better understand how to use the channel.
Throughout this post, we will talk about the most important features of the application and how they can be used in practice for different types of businesses.
1. Quick responses
With this tool, you can customize messages that are saved in the application. This way, the time spent typing is reduced, as you can record greeting, farewell, request messages, etc.
This tool is ideal for companies that have a lot of contacts and messages, speeding up responses to customers. This makes your company's communication more dynamic, providing a positive experience for users.
Furthermore, due to the freedom to customize any type of message, all types of businesses can benefit from this tool, adapting responses according to their needs.
"2. Business profile
This tool is a true business card for new and existing customers. It can be used to share information such as address, company description, email address and website. In addition, a well-written business profile can generate greater credibility for your company.
3. Labels
This is another feature that helps you organize your contacts. It allows you to segment your customers according to the categories you specify, such as: new customers, customers waiting for an order, etc. For companies with many customers, this tool makes work much easier and keeps you closer and more informed about your customers and demands.
5. Automatic Messages
Another advantage for those seeking more automation and interaction with their customers. Since it is not always possible to respond to all questions and demands, this tool helps you organize messages that are sent automatically. This way, even at times when customer service is not working, your customer receives a response and can be informed of possible future contact.
Companies can lose many potential customers due to a lack of timely response.