The most important point and something you should not overlook is permission. It should be clear to customers the purpose for which information about them is being disclosed. Sending emails to people who do not wish to receive indonesia whatsapp mobile number them or who do not remember signing up will damage your restaurant's image.
Create your own email marketing campaign
Get more customers in my restaurant
1.- Types of emails
Broadly speaking, marketing emails fall into three general categories. You need to create an email marketing campaign that combines all three categories. And schedule the sending of these emails based on the type of user you are sending them to. Here are the three types of emails and their characteristics:
Confirmation : As soon as someone gives you an email address, they should receive a welcome email. The email will remind recipients who you are, thank them for signing up, and encourage them to return to your restaurant.
Promotional – Promotional emails will focus on specific events and ideas. They may include value coupons, offers, or invitations to special events. You can keep people updated on new menu items, tasting menus, live music, or any other information intended to attract the customer and keep them coming back.
Relationship-Building Emails: Dining out is a social activity and customers love to build a personal relationship with the places they frequent. These types of emails have a more informative focus, such as telling the story of how your restaurant came to be. They can also be used to introduce a new menu, new dishes, or secrets about your restaurant. There are endless possibilities with this type of email.
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2.- Personalize your messages
Like any other business, personalization and segmentation are key for your restaurant. Segmenting your list based on your customers’ demographics is the first step in email personalization. Segmenting your audience based on the type of cuisine they prefer or their location is something you should consider.
Or you could group your contacts by gender, age, location, background or any other information you have. This way you will be in tune with the need of your customers. Use the segmentation process based on data collection techniques.
Along the same lines, personalization is just as important as segmentation. A better strategy for using segmentation is to do it while collecting emails. Make lists based on different patterns to start with.
3.- Create a global campaign
Although social media and email are different platforms, it is recommended that you create a combined strategy. Social media is a great tool to expand your reach and build your brand. The audience and traffic you receive on social media can also be part of your contact list.
It's about finding the right way to balance both strategies. Social media helps me get more customers to my restaurant. Use the leads you get through a Facebook campaign to send them an email.
This strategy also works the other way around. Let your email subscribers know they can follow your restaurant’s Instagram or Facebook page. It’s easy to add social media buttons in your emails that take your customers to your profiles. Use social media to get more traffic and more visibility.
Once you have a solid customer database, you can use our CRM Retargeting platform to create the best combined strategy . Start using it now!