Almost 3 million Dutch people are part of Generation Z. A young generation that poses quite a challenge for the marketing world, because how do we reach them? My colleague Nina Hartman wrote an article about it with 5 tips to reach this target group.
Generation Z is very visually oriented. Therefore, use powerful, striking and sincere images.
Use the right channels. For example, Gen Z is mainly found on TikTok, Instagram and YouTube.
Gen Z sees through marketing tricks very quickly and values the opinions of family, friends and influencers. Are you going to use influencers? Make sure you have the perfect match between your brand and the content creator.
Engage and make Gen Z part of the creation process. This generation wants to be heard and share their opinion. Use that and make sure you are not working for, but with this target group.
This generation values experiences and stories. Is this email contact lists uk generation your target group? Then get started with storytelling.
Interesting is the major role that TikTok plays with Generation Z. And not only this young target group is enthusiastic, because we hear more and more people say: I'll TikTok it. Wasn't that a task for Google in the past? And will TikTok become our new search engine? Nynke Reitsma (Tomorrowmen) investigated it for you .
SEO & SEA2023 is of course a common thread in this article. However, I can imagine that you would rather look further ahead in the field of SEO with a future-proof vision. Lucky you, because René Andreasi-Bassi (Hey René) gives you 7 tips for this:
Choose keywords that Google doesn't have a direct answer for
Select 'ultra long tail' keywords
Write about under-discussed topics that are pre-trending
Optimize content for Google Discover
Also focus on Google Images and YouTube
Always mention the real author of an article
Do SEO after a SERP shuffle
Want to read more extensive versions of these tips? Check out René's entire article here .