The way customers make a purchasing decision has changed rapidly, both for B2B (Business to Business) and B2C (Business to Consumer) companies.
Before listing the differences between B2B and B2C sales and customer behaviors for each business model, it is worth highlighting that the trend for 2025 is that 30% of global sales will be made through some digital means.
No matter who the end customer is, the direction of business is evolving towards the digitalization of transactions.
What is B2B?
B2B is an acronym that japan whatsapp number list stands for “Business-to-Business .” It is an expression that is used to indicate a business model in which commercial transactions are carried out between businesses.
In the B2B context, companies sell products, services or solutions to other businesses to meet their business needs.
Main features of the B2B model
Business-critical decisions: Companies evaluate solutions based on how they can improve operational efficiency, reduce costs, and generate benefits to meet their strategic objectives.
Focus on value and ROI : Investments are justified according to the quantifiable impact they can have on reducing costs and achieving benefits.
Complex purchasing processes: In the B2B model, purchasing processes may involve multiple stages and the participation of several departments.
Long-term business relationships: Due to the complexity of transactions, stability is a value in B2B business. Long-term relationships allow for streamlining processes, reducing risks, and gaining benefits from cyclical operations.
Purchase volume: This is usually significant. Companies purchase in quantity to produce their products and meet customer demand.
Customization : Businesses often have unique needs that require specific solutions. B2B providers tailor their products and services to meet those needs and work in collaboration with their customers to deliver tailored solutions.
Examples of B2B companies
FedEx : Provides transportation services to other companies for shipping products around the world;
IBM : offers IT services and solutions in areas such as artificial intelligence, cybersecurity and cloud applications.
General Electric – operates in multiple sectors, including energy, aviation, healthcare, and industrial manufacturing. It provides products and services to other companies in these industries.
Intel : supplies hardware products to other companies that manufacture and assemble computers and electronic devices.
McKinsey & Company : Offers B2B strategic consulting and advisory services in areas such as business strategy, digital transformation and operations management.
Do you want to scale your B2B company's sales? Read: What is B2B customer service?