News Trends: Creepin’ It Real
Just like kids sort through their Halloween candy haul, saudi arabia business email list we sifted through all US publisher network data (pulled on September 7, 2021) to find the trends that will matter this year. Use these takeaways to bring relevance to your ad campaigns.
Hallo-scream
Pageviews for ‘Halloween’ topped out at 1,383,520 in the last 90 days, up 134% compared to the previous 45 days.
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Eerie-sistible Costumes
With people planning to pull out all the stops this year with their outfits, pageviews for the word ‘costume’ increased 83%.
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Goblin Up Candy
Searches for the phrase ‘candy bar’ are practically otherworldly, with a 2104% increase in the last 45 days and a mind-bending 2429% increase from last year.
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Oh my gourd-ness
While readership for ‘pumpkin’ is down 29% over the last 45 days, this year’s 1,107,240 pageviews still show a chilling 99% boost when compared to the previous year.
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House of Horrors
ches have dropped 42% versus the last 45 days and shown a devilish downturn with a 26% decrease compared to last year.
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Publisher News: Giving ‘Em Pumpkin to Talk About
Now that you know what consumers are searching for, take some content inspiration for your ad campaigns from top publishers.
POPSUGAR knows consumers are digging up deals for home décor to create their own haunted houses.
Marie Claire is full of content fashion, beauty, and costume ideas for the ghostly season.
Tasty shows the spooky ability to turn candy, pumpkins, and other everyday foods into fun holiday dishes.
Make Campaigns Fang-tastic: Creative Best Practices
No matter which kind of Halloween products you sell, you can cast a spell on co