SEO is a fundamental tool for increasing a brand's exposure, increasing the number of unique browsers and page views, and improving the conversion rate. Without
a doubt, beyond the nature of the digital platform, meeting the standards demanded by Google is a mandatory requirement for success on the Internet. Moodle , the perfect web application for distance education, is no exception to this reality.
What is Moodle?
It is a platform that serves as a virtual educational environment. It is an open source system for course administration and management, designed for the construction of virtual academic communities at all levels. This type of technology is known as LMCM (learning content management system).
It was created in 2002 by Martin Dougiamas, who french email developed the program based on the constructivist theory that states that all knowledge is built through the mind of the student or researcher.
Why use SEO optimization in Moodle?
Moodle's positioning on Google is essential for the branding of your institute, academy or virtual university. It is more than obvious that any digital presence has to please the most important search engines in order to be sustainable over time. So, why should I optimize my Moodle platform for SEO?
Getting quality traffic : you will easily reach the audience that is really interested in using your tool. Users who make specific and relevant searches will arrive at a site that meets their expectations horizon. That is, with what they are really looking for. It is more than likely that you will have a relevant conversion rate, where a significant percentage of the visits will become subscribers, clients or frequent visitors. In short, the content you offer will really reach the target audience.
Low and constant investment over time: if you decide to hire a professional or a Google positioning company for Moodle, the costs are relatively low and the price will not vary depending on the number of visits. Although the initial investment in pay-per-click campaigns in the initial optimization, in the maintenance and content development phases they drop considerably.
Proven profitability: by applying SEO to your Moodle platform, you will not have to pay Google to appear on the first page, but you will reach it organically. Web positioning is long-lasting; if you update your site periodically and with original and quality content, Google will restart you by keeping you in the first results.
Dynamism: Google's algorithm likes websites that are updated very often. How to win Google's heart? Very simple! By making things logical and coherent! Of course, don't forget to improve your tactics and strategies depending on the results and goals you achieve.
Increased web presence: by hiring web positioning services for Moodle, your captive audience will find you with a simple search. With a content and social media plan accompanied by on-page optimization, you will increase your visibility at any point in the conversion cycle.
Improves user experience: by meeting usability and navigability criteria, it is more likely to win over the user and convert them into a customer.