Has your online store been falling short of your expectations, selling no more than half a dozen of the products available and, therefore, bringing in more losses than profits? Because of this, you no longer know what to do, because, in addition to having to worry about this situation, you need to pay off debts with suppliers?
If you are going through this unpleasant moment, continue reading this text , as it contains some solutions that you can adopt and, thus, make your online business get out of this situation and achieve the success you desire. Follow along!
Online store that doesn't sell
1. Personalize your Service
When experts say that customer service is the heart of a whatsapp netherlands company, they're not kidding. Customer service, when well thought out and developed by a brand, can not only attract new customers, but also retain existing ones.
Our tip is: personalize your service so that your online business stands out in a highly competitive market.
Customer service consists of three phases: before, during and after . In all three phases, it is important to think of actions that surprise consumers and make them feel delighted. This way, they will know that your brand cares about their satisfaction.
2. Innovate in your Relationship with the Consumer
Many companies only care about selling the product, completely ignoring the consumer after the purchase. This, in addition to being a problem, means that the brand or store does not innovate or manage to satisfy the customer.
Even if the consumer does not contact the company to resolve problems with products, when the company sends emails, calls or makes any other contact with the aim of finding out if everything is okay and if the customer liked the product, it innovates. And, certainly, it becomes one of the customer's favorite companies. Which is good, because it starts to sell more, thus having revenue in the cash register to increase its investments.
3. Invest in Paid Ads
Investing in paid advertising is essential for those who work in the digital environment . Therefore, we recommend that you adopt this solution, as it can not only guarantee visibility for your brand, but also for your products and services, resulting in increased revenue.
It is possible to invest in paid advertising both on social networks, such as Facebook, Instagram and YouTube, and on search engines, such as Google Ads.
In the latter case, the paid advertisement appears in the first search options on Google . This makes it easier for your brand to be well positioned. Consequently, sales tend to increase.
4. Offer Quality Products
In addition to offering good service, the company must have quality products that make a difference in the lives of customers. This is essential to ensure that your brand does not appear on the list of companies criticized on complaint websites.
When a customer feels dissatisfied, in addition to using these websites, they also tend to post on social media; in this case, they are extensive testimonials reporting their negative experience with the company, thus putting the image of your business at risk.
5. Invest in Digital Marketing
Digital marketing emerges as an excellent solution for brands that want to expand their business in the digital environment. In addition to expanding, it enhances their competitive edge.
Digital marketing offers a variety of tools that can help your business gain digital authority. Some of these tools include landing pages , email marketing, and content marketing .
The first one's main function is to convert visitors into leads. The second one is part of the first one's strategy, as it seeks to transform leads into customers, that is, into business opportunities.
Content marketing is on the list of digital marketing actions as being extremely important for attracting potential customers, offering quality content in video, text, image, among other formats, that really manage to capture the attention of the brand's target audience.
SEO Checklist E-BOOK
6. Create a Social Media Profile
Being on social media is no longer a matter of choice; for a brand to grow, be remembered and strengthen the relationship with its audience, it is essential.
Social networks, unlike traditional media, are free to use and can help your business sell more; as you can put your products and services in the spotlight.
These are deeply inhabited environments. Just as a curiosity, Facebook has more than 2 billion users. Instagram and YouTube, respectively , have 1 billion and 1.8 billion.
This shows the power of these spaces and, when used well, they can help a brand achieve success quickly.
7. Invest in Customer Experience
Many customers fail to purchase products and services due to the slow loading of pages on store websites .
To ensure that customers do not abandon their purchase and have a good experience on your website, spare no effort in making it a pleasant and accessible place. In other words, invest in the accessibility of your website by applying an attractive design.
In addition to the tips listed, you can also invest in SEO optimization and make your website responsive. This will further improve the consumer's mobile experience.
Online store without sales? See 7 tips on what to do!
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