A fee each time someone clicks your ad. Use their targeting options to ensure the . Right people see your ad.For example, facebook lets you target ads by age, gender, location, . Interests, and more:offerentice people to click your ad with a compelling offer. Popular examples include . Webinars, free trials, and free downloads.Here’s an example from hubspot:lead capturesend paid traffic to a .
Landing page with more details about your offer. Include a form shop to capture leads.Here’s the . Landing page that hubspot sends their paid facebook traffic to: partnering with other companiesyour company . Wants leads. Other companies want leads too. Why not collaborate?Trafficfind a company in a similar . Industry with a sizable audience that isn’t a direct competitor. Offer to create something useful .
For their audience, like a webinar, ebook, or course. You’ll get traffic to your offer . When they promote it to their audience.We did this a couple of years ago with . Buffer, a social media scheduling tool.Offertailor your offer to the audience of your business partner. . For example, in our webinar with buffer, we talked about getting traffic with content and .
How to Use Case Studies to Drive B2B Leads
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