ThemHow to Create Effective Campaigns with Contact Forms and Landing Pages
Marketing Automation
We hear more and more often about lead generation campaigns as an integral part of brands' marketing strategies. Increasingly high advertising costs, users less and less "influenced" by general campaigns have contributed significantly to a paradigm shift, paving the way for so- called permissive marketing , an approach that makes building a relationship of trust with the customer one of the cornerstones.
Although the sale of a product/service undoubtedly remains the final goal, the path to uganda cell phone number list achieve it becomes less direct: no longer a direct and general advertising message aimed at the purchase, but personalized information and promotional content sent only to those who have expressed their consent to receive it .
The result? A strategy that maximizes conversion rates, allowing you to focus only on highly profiled targets that are more likely to make a final purchase. But let's take a step back and get back to lead generation, the first phase of our strategy!