Purchase process

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Is there a showroom in the locality?

Are there any gifts for buyers?

Is there a bonus system?

Services :

quality of after-sales singapore cell number service;

attractive warranty conditions;

the ability to quickly and easily return or exchange goods, etc.

Case: Network of

optical stores "Interoptika"
Find out how we increased the number of applications by 14 times in 12 months for the INTEROPTIKA project
Find out how
Besides :

the authority earned by the store;

detailed description of the goods (availability of reviews, feedback, informational videos, etc.);

wide range of products.

It is important that the offer is made taking into account all the subtleties, strengths and weaknesses. At the same time, do not forget to take into account the characteristics of the target client.

For example, your goal is to create and promote an online store selling electronic equipment. The product offered is still unknown to anyone, and the prices are no different from those listed on other sites. Then someone looking for a cheaper product will most likely not buy from you. As well as someone who is used to buying well-known, promoted brands.


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However, you will immediately win by equipping a showroom in a city where other sellers have not opened their representative offices. Many users will be happy to buy from you, because they are more willing to make decisions when they have the opportunity to touch and see the product in reality, rather than from a picture on the Internet.

In addition, carefully consider the features of your offer, not forgetting about the portrait of the target audience. Some people are interested in one quality characteristic, others - completely different. For you, the main task here is to "hook" the target client.

For example , you know that electronic equipment is of interest to buyers with a bank card and a satisfactory credit history. Some of these people are counting on an installment plan. At the same time, they will not be scared off by a price slightly above the market price (or the average for the segment), but it is the payment in installments that is important. It is good if only you have the product that these buyers are interested in, and large competitors cannot offer the same. From here you should “dance”, determining the products available for purchase in installments. The target audience will really like this approach.

If a person solves their problem by buying from you, it means the offer was thought out well.

Here's what you should definitely take into account :

Who exactly is your potential client?

What specific problems does he need to solve?

What scares him and prevents him from making a purchase?

How does he solve the existing problem?

What can your immediate competitors offer him?

Knowing the answers to all these questions, you can easily make an offer that is interesting for the target client. Now, to promote an online store, all that remains is to present a cool offer on its pages in the most attractive form, and then ensure the flow of traffic to your trading platform.