Google uses several ranking factors to display websites in search results. And they are constantly updated.
SEO is essential to improve your company's visibility in organic searches. And if you already work on this aspect within your Marketing strategy , you know that Google's ranking factors are constantly changing.
This is why SEO needs to be a constant, long-term activity. After all, user behavior changes and technologies adapt to always deliver the best possible results.
Recently, a new update included “ page experience ” among the most important ranking factors on Google. Learn more below!
What is a Google ranking factor?
First of all, it is important to understand that Google has a canada phone numbers list very complex algorithm to define which sites are most relevant for each search.
To do so, it considers a series of ranking factors. Some are confirmed by Google itself and others are more speculative.
What they all have in common, however, is that they seek to improve the user experience . In other words, Google is increasingly focusing on eliminating pages that are outdated or annoying.
The “page experience” factor
At the end of May, Google announced “page experience” as its new ranking factor.
This is a factor that brings with it a series of metrics and parameters that determine whether the page offers a good experience to users.
In general, the new Google ranking factor includes:
loading time: content should take up to 2.5 seconds to display from first load;
mobile-friendly: pages need to load properly on mobile phones;
security: the page must not contain malicious content, in addition to using the HTTPS security protocol;
absence of intrusive interstitials: the page cannot have pop-ups and ads that interfere with navigation.
What to do now?
The update is expected to come into effect only in 2021. However, it is important to adapt as soon as possible.
It is worth mentioning that the new ranking factor on Google is not something that has never been discussed before. On the contrary, it is very much in line with the trends in Digital Marketing.
In other words, if your website does not meet these requirements, this is a red flag to modernize as soon as possible.