It is a fact that the popularization of the internet combined with the arrival and mass adoption of mobile technology have transformed applications into true digital phenomena. Considered instant successes, apps emerged to meet the demand for exclusive applications for smartphones, which are the main devices used by people in their daily lives. With the aim of bringing consumers and companies closer together, in addition to promoting fun through social applications, these software programs have revolutionized the digital world by enabling tasks to be performed quickly and safely.
And this growth promises not to stop. According to the 2017 edition of the Cisco Visual Networking Index (VNI), released in February, the volume of mobile data traffic is expected to increase sevenfold within the next five years. According to the study, it is expected that by 2021 there will be more cell phones (5.5 billion) than bank accounts (5.4 billion), running water (5.3 billion) and landlines (2.9 billion). The growth in the number of smartphones, the speed of the internet network, the expansion of video traffic and the advancement of Internet of Things technology are considered the main drivers of reaching these impressive 5.5 billion mobile users.
There are currently apps that meet the needs of a wide range of audiences. You can perform everything from routine banking transactions to more complex ones, follow the stock market, read your favorite newspapers and magazines, list your daily tasks as reminders, send and receive instant messages without being charged for each message sent, post photos and videos with a variety of visual effects, broadcast online, and many other options available in the app stores.
In this sense, companies have started to use these tools as a mechanism to get closer to their customers. Thus, organizations from the most diverse segments have started to develop their own applications, which are customized according to the service offered and which meet the needs of consumers. Although the market has potential for growth, many businesses are unable to use this relationship channel effectively and continuously. Learn below the prerequisites for increasing the useful life of a corporate app so that it meets user expectations.
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Content
Increasing the lifespan of apps
Focus on what really matters
Develop a holistic view
Surprise and offer the best user experience
Feedback and usage monitoring
Increasing the lifespan of apps
In the first three months of 2016 alone, more than 340 million canadian cfo email list smart mobile devices were purchased worldwide. This estimate, made by Gartner , shows the power of this technology, which moves billions of dollars every year, and creates a scenario where companies must not be mere spectators, but rather active players that provide users with functional applications that will truly become part of their routines.
From the world's largest corporations to startups, all businesses want to be close to their customers through their own app. After all, having differentiators, such as self-service and offering personalized and exclusive services, can be decisive factors when a person chooses one brand over another.
Despite the demand, creating a corporate app that is considered successful is not an easy task. Many companies have to go through a long and winding path until their applications are recognized as a great success. Failures, such as not delivering what the user really expects, designing the app without taking business processes into account, and not ensuring full accessibility to the solution's components for all people can be fatal when it comes to the useful life of these applications. Check out four tips below to increase the longevity of a corporate app: