15 Types of Unnatural Links and What to Do About Them

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When it comes to your SEO, the consequences of cheating can be far more damaging and permanent. Google targets unnatural links, or links that have been built or acquired in ways that it perceives as “ manipulating the system. ”

If Google finds unnatural links in your backlink profile, your website will be penalized for it .

Not a smart move for long-term success.

In this post, I've discovered 15 types of unnatural links that Google can penalize you for—and I'll tell you exactly how to fix them before they permanently hurt your rankings!

What are “Unnatural Links” and why does Google hate them?
Google's vision of unnatural links is essentially this:

Any link that was acquired artificially for the sole purpose of manipulating your overseas chinese worldwide database PageRank directly damages the integrity of Google's SERPs because it serves content to users that they may not benefit from at all.

Put that way, how can you blame Google?

The reality is that unnatural links would not exist in a Google-free world, and they are rarely useful to the user.

In fact, most are built solely to manipulate the system and gain higher rankings without adding any real value.