The power of the journalist in the digital age. Outdated or contemporary?

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With content becoming increasingly diverse, journalists are responsible for creating content for different media outlets.
BY: LIGIA MELGES
WWith the enormous change in the world as it entered the digital age, the role of the journalist has changed a lot, since although many think that they are being seen as outdated, however, it is completely the opposite. Thus, in contemporary days, they have gained more strength, drastically expanding their areas of activity, gaining countless possibilities and alternatives to get their story across.

Content has taken on a new form, being much more linked accurate mobile phone number list to the entertainment industry than to journalism, giving importance to the customer's taste, always wanting to establish communication between brand and public. Where almost all forms of advertising, engagement, influence and relationship with consumers are completely linked to the digital environment, with information disseminated quickly and in abundant quantities.

It is in this context that the journalist plays an essential role, since he, knowing how to perfectly articulate the content, is responsible for writing appropriately for each platform for which it is intended, studying and analyzing the different ways of conveying the same message in different formats.


The journalist, with his broad vision and undeniable textual ability, is the one who makes the verbal communication between brand and stakeholders, since he brings the public closer through blogs, newspapers, e-mail, etc. Making all the information from broadcasters, radio stations and newspapers be passed on in a clear and simplistic way, to the digital world. Thus, the journalist is also the one who researches other important subjects, enriching his blog or online magazine.

Therefore, a journalist has not allowed himself to be forgotten, but rather, he is stronger than ever, necessary within any company with a much broader and more complex job, expanding his horizons and possibilities. He needs to be aware of all the news and trends, with quick and agile thinking, connecting all the information, checking its sources and details. In conclusion, it is a job that requires great skill and is increasingly in demand.