How important is a corporate blog?

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Whether small or large, a blog can strengthen your company's digital marketing and sales strategy by increasing market reach, exposing your company's brand awareness and expanding business opportunities.

You've probably noticed that many companies have adopted corporate blogs as part of their digital marketing strategy as a way to generate content. But believe me, there's much more involved in creating a content blog than simply showing the company's knowledge in its niche.

If you think that you just need to create content and start publishing, you're wrong. Content marketing involves creating strategies that generate value perception, business opportunities, and expand your brand's presence in the online world. Here are some reasons why you should understand that creating a corporate blog can enhance your digital marketing strategy.

Why have a corporate blog?

Blogs became popular years ago as a tool that allowed written expression in personal projects. They were widely used by fashion and beauty consultants, fitness professionals, and others who we now know as influencers as a way to leverage their personal brand, their projects, and become visible in the online world.

This strategy was so successful that, with the growth of the population with access to the internet and mobile devices, people began to see value and make decisions to purchase online courses, consultancies, products and services, since they recognized these people as references in certain subjects due to their influence and relevance online .

Companies then began to understand the opportunity telegram data that existed there to enhance their digital marketing strategy. After all, it is true to say that every business is born from in-depth knowledge of a subject that later becomes a product or service.

The corporate blog then came as a way to answer the main questions of the company's target audience and show the company's knowledge in the market niche in which the business operates.

5 reasons why you should start having a corporate blog now

This proves the effectiveness of creating a blog, whether for personal or corporate projects to generate new business. Consumers have changed and modern consumers look for references to make decisions.

If you still don't feel convinced, here are 5 reasons why you should create a corporate blog and boost your digital marketing strategy:

1) Get found

The biggest fuel for an SEO ( Search Engine Optimization ) strategy is content. And it's no secret that search engines like Google rank those with constant content updates higher. And this strategy is not limited to those who search directly for the company, that is, don't limit yourself to having just one website. With a better ranking, your company will be found in searches by your potential customers, becoming a reference.

2) Long-term, low-cost investment

It is possible to find free CMS (Content Management System) tools such as WordPress, for example, which do not require advanced knowledge to create a blog. With research and dedication, it is possible to launch a blog that is attractive to your target audience.

Publishing content doesn't need to be massive either, but it does need to be consistent. Starting with one piece of content per week is a great start. The important thing is to maintain the frequency, consistency of the content and a lot of discipline.

3) Your company is a reference in its niche

With a corporate blog, your company can answer customers' main questions and concerns with educational and informative content. In addition to making your company a reference in the subject, it will also be on the minds of potential customers when they are making a purchase decision.

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4) Get closer to your audience

Your blog will be a great support for your sales team and for strengthening your relationship with your leads, prospects and customers . Unlike your website, with a blog you can create interactions with your readers through comments, questions and feedback that can be done through a simple contact form on your website. This creates a two-way conversation between you and your reader, generating engagement for your blog and connection with your customer.

5) Know your personas and enhance your strategy

By getting to know your audience and the personas you produce content for better, you will gain significant insights into the main questions and content of interest to these personas. Through this analysis (we suggest weekly) carried out on your blog regarding the most accessed and discussed content, you can narrow down your content marketing strategy, generating greater perception of value.

The most accessed topics, the most searched keywords, how visitors arrive at your page are metrics (among others) of great importance to understand how to continue generating value through quality content, generating consistency and consequently greater results.

Now that you understand the importance of creating a corporate blog, why not start now? Here at TWO digital, we have a team of qualified professionals to support you in this mission of developing your business, generating results and a real impact on the lives of your customers.