How to promote your business? 4 unusual places to advertise a startup

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After completing the first stages of the company’s development, during which the entrepreneur mainly focuses on building the business from scratch, it’s time to present a new brand to the world. Since a startup is usually associated with innovation, the marketing campaign promoting it should also utilize the potential of unconventional solutions. The modern market is constantly flooded with typical advertisements created using traditional strategies. How to stand out from the crowd and introduce modern promotional tools? Read on to find out more.

How to promote your business? – index:
Marketing in the 21st Century
Dribbble
LinkedIn
AppSumo
Behance
Summary
Marketing in the 21st Century
Numerous changes taking place in the market have made it necessary to adapt individual marketing strategies appropriately to prevailing consumer preferences. Instead of aggressively attacking potential customers, new forms of advertising focus on attracting their attention and arousing their interest in a particular product. More and more campaigns are armenia whatsapp number database based on concise messages rich in desirable content.

The introduction of solutions such as push advertising significantly improves communication between a start-up business and its potential customers . Short and engaging messages displayed in the right places allow avoiding problems associated with increased consumer irritation, which most often results from being surrounded by inappropriate ads. In the current market, therefore, we can see a shift towards content marketing based on more personalized and thoughtful messages.

In order to be successful, companies must also use the potential of technology in their campaigns. Marketing automation not only facilitates real-time contact with customers, but also helps to present offers that are carefully tailored to the individual preferences and needs of recipients. At the same time, the use of a variety of channels creates an image of the company as being aware of and committed to building strong relationships with customers.

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Here are some amazing tools that, even with a little effort , help businesses, including startups, create an effective marketing strategy.

Dribbble
Dribbble can be described as a kind of social network created to serve the needs of designers and help them get their work done. This platform provides access to a variety of projects, providing inspiration to users from all over the world. At the same time, Dribbble focuses on building an engaged and well-connected community. Therefore, it is not so easy to become a member.

Full access to the portal is granted only through special invitations from other users, each of whom has a limited number of them. The number of invitations per person depends on the quality of his/her work and the overall activity on his/her profile. Such a policy results in a high quality of published materials, since only those who have received an official invitation can post their work on the portal.

However, in addition to being a source of design inspiration, Dribbble is now becoming an extremely useful tool for creating a marketing strategy or building a positive image. Work published on the platform becomes a valuable portfolio for companies, allowing them to reach a wider audience . Collected in one place, projects create a showcase for the business, especially helping startups that have not yet gained recognition in the market.

Dribbble, therefore, allows you to gain an additional communication channel , useful not only in building relationships with customers, but also with potential business partners. In addition, thanks to the materials published on the portal, the brand's credibility increases, which positively affects its reach. A large number of followers becomes an indicator of the quality of the services offered.

Dribbble can also be seen as a great sales channel, as it makes it easier to acquire new orders . A skillful presentation of your work can attract interested customers from all over the world, who without much effort, with a few clicks, have the chance to check out exactly what a company offers.