Furniture Factory: Stopped Rapid Traffic Decline and Increased Yandex Traffic by

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Angstrem is a large furniture manufacturer with stores and showrooms in many cities in Russia. Customers can choose ready-made furniture models or leave a request for furniture according to their own dimensions.

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Situation
Before we started working with the client, his website had significantly line data decreased in traffic. The website had many texts that did not meet the requirements of search engines. Because of this, the client was afraid that the website would fall under the Yandex.Minusinsk algorithm, and asked the developers to remove all low-quality texts.

Overall search traffic has dropped:

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This was a serious blow to the business: the client wanted to expand the market through online sales in the regions, but it turned out the opposite.

We needed to optimize the site for the regions, break the negative downward trend and achieve stable growth in search traffic.