Understand storytelling in digital marketing and medical marketing

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Knowledge storytelling concept online literature writing content
You may have heard of storytelling, and if you haven't, you just don't recognize the term in English. The literal translation into our language means "telling a story" and in the world of advertising it has been used for years , especially in campaigns for special dates (this is storytelling in digital marketing).

The concept is to create a story, which doesn't have to be real, but it must be exciting and engaging to capture your audience's attention. Through it, you promote your brand and also share information and ideas that are necessary for those who need to understand them.

Telling stories in the digital world
Of course, in digital marketing , through which we get closer and create a more direct relationship with the consumer – and also in which one of the most used resources is video –, this strategy would not be left out.

An efficient and visual narrative , with a central character that creates cayman islands whatsapp number database and more realistic dialogues, can be ideal for increasing awareness about your brand and building customer loyalty.

But it's important to remember that the story needs to trigger the right emotions and present some kind of conflict that will be resolved by your product or service, even if it's done subtly. This way, you can highlight the relevance of what you offer to a situation that can be identified with.

See also : 5 Digital Marketing Mistakes in Healthcare That Many Companies Make

In other words, in digital marketing, storytelling serves as a strategic tool to engage the public, transmit values ​​and differentiate products or services in a competitive market.

Stories have the power to humanize your brand and create a memorable experience. For example, a digital campaign that tells the story of a customer overcoming challenges with the help of a product can be more effective than simply listing the features.

Also read : How to increase brand recognition for your healthcare company

How storytelling fits into healthcare
As we’ve discussed before, one of the goals of medical marketing is to educate the general public about diseases and treatments that can be difficult to understand. At the same time, we hope that people will follow health tips and adopt healthier habits.

Through a realistic situation and a character who can communicate in a more informal language, the results are positive, as patients are able to understand much better everything about the condition addressed .

After all, patients and healthcare professionals often face situations that are fraught with emotion and uncertainty, and stories can help simplify complex information and make communications more relatable and less intimidating.

For example, sharing stories of patients who have overcome illnesses with the help of specific treatments can help others with the same condition visualize their own paths to recovery and encourage informed choices about treatments.

In this sense, watching a scene that shows the consequences of bad habits and the illnesses they cause, for example, is usually more efficient and persuasive in understanding how changes can contribute to health and quality of life. In addition, it creates a greater closeness between the clinic/professional behind the narrative and the patient through the emotions it awakens.