“Among Singles, Dinkis, Bobos and Other Tribes”. A suggestive work at the Monday Reading Club

[sohanuzzaman56]

“ Entre Singles, Dinkis, Bobos y Otras Tribus ” is the title of the work by Pilar Alcázar that will be the focus of the ninth edition of the Monday Reading Club this May.

The book deals with the obsolescence of traditional marketing and the classification of consumers based on demographic variables, and proposes segmentation by lifestyle. Thus, some new social groups such as adultrescents, dinkis, bobos, chiqui-teens, metrosexuals, immigrants, and the Einstein generation, among others, become prominent in the work. All of them are defined in it and the new business opportunities they generate are studied .

– Why attend? Because the Monday Reading Club is a crypto users number data reading club that brings together a group of people interested in discussing and learning about a specific topic, always related to marketing, every month. In addition to learning and interacting with different people who are knowledgeable about the world of marketing, you can participate in the networking that always takes place after the session.


– When? May 3 at 7:00 p.m.

– Where? At the Excellence bookstore (Balmes nº 191, Barcelona )

What if you can't attend because you're not in Barcelona? Monday Reading Club now offers you the chance to follow it on Twitter : @tmrc_bcn or using #tmrc_bcn

– Sign up here

More information about this edition and the club

Prestigia Online will also be present at this event, as we believe that it is another way to take the pulse of the market, learn about other sectors, listen to the opinions of great professionals, and share knowledge. It is one of the best ways to continue learning and to be able to offer our clients the best solutions on the Internet, to continue growing together.