Improve Your Content Marketing

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(Note: In This Study, The % Of Respondents Who Reported That Original Research Exceeded Or Met All/the Majority Of Their Expectations Are Considered “successful.” Those Who Report That Some Or None Of Their Expectations Were Met Are Labeled “less Successful.”)handpicked Related Content:thinking Of Creating Original Research? Things To Consider Research-based Actions To Measure Meaningful Metricswe Asked Respondents To Identify The Marketing-focused Benefits Achieved With Original Research. As You Can See From The Chart Below, Successful Marketers Are More Likely To Report Improved Results Across All Of Their Marketing Goals (With Social Shares As The Only Outlier).

While Social Shares Are Important For Some Businesses (And They stralia whatsapp fan Are Easy To Measure), My Recommendation Is To Prioritize Another Metric Such As Media Mentions, Backlinks, Leads, Or Subscribers – They Likely Have More Of An Impact On Your Program.click To Enlargehow To Improve Your Focuswhile Many Marketers Want Their Research To Do A Lot Of Things, Get Specific On Your Key Goal(S). Look At Your Research From That Narrow Angle.for Instance, If Your Goal Is To Drive Increased Media Mentions About Your Business, Prioritize Newsworthy Stories From The Outset Of Your Research Planning.

For Example, One Way To Attract Media Coverage Is To Bust A Myth. Think About What Questions To Ask That May Produce Surprising Results.however, If Your Goal Is To Get Backlinks, You May Want To Use Andy Crestodina’s “find The Stat” Approach. What Does Your Industry Believe To Be True, But No One Has The Data To Prove? Become That Source And Increase Your Chances Of Getting Backlinks.for Additional Insight On How To Approach Your Research Project Strategically Based On Your Marketing Goals, This Article Is A Good Place To Start.