Plan content based on the content marketing pyramid

[bellal khan]

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Content should be organized according to its value and frequency of publication. The content marketing pyramid includes a base of evergreen content (long-lasting), a central part of temporary content (related to specific events or trends) and a top of support content (such as FAQs and tutorials).

This will allow you to have a “solid” base that will allow belgium telegram data users and (in the case of blogs) search engines to immediately understand what you do. Then, it is important to stay on top of things with content that concerns current events, trends or events related to your business . At the top of the pyramid, you need to put more reassuring and informative content that allows people to perceive your value and reliability as a brand.

The storytelling element , for example, is an indispensable part of building a bond with your audience. Anything can be told, even a brand or a company, you just need to find the right key to interpret the story.

Something that, obviously, is capable of creating pathos, such as the difficulties faced, the passions and the identity of a company.

A compelling and engaging story is the secret to effective content marketing.

Content Marketing: How to Create Content That Makes an Impact 2
Establish channels for content dissemination and promotion
Identify the most suitable channels to reach your audience and promote your content. These can include blogs, social media, email marketing, events and webinars, as well as advertising campaigns on platforms such as Google Ads or Facebook Ads .