Today, landing pages can include videos interactive charts

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Graphs, and even appointment setting features. So, instead of sending leads to a boring landing page, use interactive elements to gather leads, set appointments, or just entertain. Netflix used this lead generation tactic by adding a television to their landing page that actually plays part of their new show Stranger Things: Interactive landing page example used for lead generation in technology companies Including videos, interactive pricing models, and moving infographics can also help turn potential leads into potential customers.


10. Collaborate with industry influencers Collaborating wi qatar mobile phone numbers database th industry influencers is a great way to grab the attention of your ideal customers. But you don't have to drop 10 million to have Drake talk about your software company. Instead, look for industry-specific influencers that your ideal customers trust. For example, a B2B SaaS company might work with a leading tech entrepreneur or philanthropist. An outbound sales company might partner with a popular sales leader, like the classic Zig Ziglar.


Adjust your collaboration strategy to attract your ideal leads. That might mean hosting a webinar, asking them to interview on your podcast, or creating a collaborative piece of content. 11. Use chatbots to answer questions and qualify leads This is one of the most resource and cost-effective B2B lead generation tactics because it's all automation. Customers want their questions answered immediately, but you have to sleep sometime! Adding a well-trained chatbot to your website makes it easy to answer questions and even qualify leads any time of the day or night.


Your chatbot can share resources and answer frequently asked questions. Or, you can ask leads questions about their industry, needs, and pain points, then pass that information on to