Next, I’ll break down the sections of my

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Next, I’ll break down the sections of my original post and start outlining what a more detailed post could look like—expanding upon each of these sections from my original. For example, from my post on the 10 Steps to Starting a Business While Working Full-Time, I could choose #2 on the list (Inventory Your Strengths and Interests) and outline a more detailed post that expands upon actionable strategies for finding your strengths and interests. Now, I’ll start to pair up these new post outlines with the target websites I want to get a guest post published on.

Step 4: Find the right point of contact at my target websites.

This is key. You need to pitch a real person and make sure it’s the right person. That’s someone who (1) cares and (2) can do something about your guest post idea. For that reason, I always look to target a marketer, writer, editor or blog manager at the destination I’m looking to secure a guest post on—these people will all be on the same page when it afghanistan phone number database to the constant need for solid content and they’ll either have or know the people with the decision-making power to grant a guest post.

Step 5: Reach out with a value-driven approach, then pitch.

Most of the time before pitching someone on a guest post, I’ll first go back to my original landing page or post on my blog and add in a relevant link to a piece of content on the blog of the target destination I’m trying to get a guest post on. That way, when I reach out to the marketer, writer or editor, I can keep the message related to just my mention of them in the post on my blog—providing value first.

I’ll ask them to give it a quick look to make sure I’m citing them properly and linking to the best possible destination for them; two things they’ll care about and it’s not a big ask. That gets them to my website where they can see what the post is about and a bit about me. Then once they respond, I’ll pitch them on the guest post topic that I believe to be most relevant to their readers.

It’s a lot of work and you definitely want to spend some time promoting the content and making sure your guest post does well. But by building relationships that are founded on delivering value before asking for anything in return, you’re going to plant the seeds for a relationship that has the potential to grow and evolve over time.

This strategy will also set you apart from the 50 other people that email in every day asking to guest post.

If you don’t have a website up yet, you obviously can’t use this exact approach verbatim. Instead, you’ll have to compensate by reaching out to more people. It’s a numbers game, but I promise you can make it happen. If you want help strategizing, shoot me an email at [email protected] and I’m happy to help.