WORLD NEWS YOU NEED TO KNOW

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Niche : This can be a great trait for brands that are just starting out. Focus on a subculture, become its hub, and you’ll have a clear path to grow without a lot of resources. One brand that has established itself this way is Supreme, in the streetwear niche.
Innovative : Copies will always be copies. It doesn't matter if your communication is better if you offer the same solution as another brand. You can beat it, but never grow exponentially. Instead, you can copy ten different brands and combine them to create something unique. Here's the turning point.
Honest : Being outspoken can be dangerous if you don’t pay attention to having everything you need to back up your words. Those who pull it off, however, gain shocking freedom in their communication. If you’re familiar with beer brand BrewDog’s “outspoken” campaigns , you know what we mean.
Dynamic : Energetic people have a charm all their own, which attracts. The same goes for brands, like Red Bull, which grow by becoming spokespeople for those who live in constant search of thrills, of adrenaline. They show eternal youth.
Popular : Popular brands are the opposite of niche brands, but they can be a natural evolution of niche brands. When your brand starts to attract mass attention, it’s because it has acquired a power similar to what cambodia telegram mobile phone number list brands like Nike have today.
There are many different features, but you don’t have to use all of them, as it can be difficult to combine some of them in a coherent way.

Choose the ones that are most relevant to you and follow them as if they were guidelines for your communication.


Let's start monetizing Shorts : YouTube Shorts monetization officially started on February 1st. Now those who create them will be able to earn commissions like they do for classic videos on YouTube. And that's why it's one of our favorite social networks
Chat GPT's nemesis : They definitely wanted to be more creative with the name. "Sparrow" is Google's AI software that should be released during 2023. Obviously immediately with some added functions compared to the competitor, to establish who is in charge
Shh, there's Quiet Mode : It's Instagram's new feature to help us do a dopamine detox. You activate it and in one fell swoop you silence all the app's notifications. Then your profile will say you're in "radio silence" mode
New law in favor of content creators : The new Regulation for Fair Compensation approved by Agcom establishes that the division of advertising revenues granted by platforms to creators must be reviewed. The latter must be able to count on 70% of the loot Last Thursday we followed the Meta Marketing EMEA Summit 2023 , one of the most anticipated events in the world of digital marketing , social media marketing and advertising .

An event to delve into the challenges, trends and opportunities that advertisers and agencies in Europe, the Middle East and Africa should consider in 2023.