Like you, your brand has a unique identity, personality

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Voice, and approach. The sooner you figure out what those things look like for your brand, the better, because everything you post across all of your platforms should be in line with that image. Use distinctive, consistent, high-quality visuals on all profiles, including logos and headshots. If you can, minimize the number of staff members adding to your collective social media presence, as each person will bring something of their own voice to the table.


And always make sure all team members are 100 percent familiar with the image you’re looking to present paraguay telegram database to your audience. 7. Stay in step with current trends Great social media personalities do more than just keep their audiences entertained. They drive traffic and generate additional interest in what they’re doing by chiming in on current trends, breaking news, and hot topics that have everyone talking.


Brands can do this just as effectively as individuals can. Twitter is actually a great resource for this, as it’s filled with short, digestible bits of information about everything from industry news, to local events, to the latest Netflix show people are binge-watching. Pay attention to these things, and look for ways to correlate them with your brand where appropriate. Follow, read, and contribute to trending hashtags to jump into hot conversations, as well.