Sometimes you spend days, weeks, months chasing email data a prospect who slips through your fingers at the last minute.
And there is nothing more frustrating.
Nothing more frustrating than taking the time to cold call your prospect, to refine your sales pitch, to do a personalized demo… only to lose the sale at the last minute.
If you want to avoid unpleasant surprises and explode your conversion rates, you need a well-established sales funnel.
To help you, we have designed this complete guide in which you can discover:
The definition of a prospecting funnel
The Importance of the Prospecting Funnel for B2B Sales
The 6 steps of the funnel method
An example to create your own funnel (with detailed template)
How Cognism Can Help Fill Your Pipeline
Better understanding of the customer
By using different types of content at different stages of your funnel, your sales team has better visibility into what your customers need and can provide them with the right information at the right time.
An automated lead funnel can help you further personalize your approach.
Additionally, knowing your customers well allows you to better communicate with them and track their trends.
A lasting customer relationship
By letting your prospect gradually move through a funnel, you create a long-term relationship that makes it easier to convert them into a customer.