Generative artificial intelligence ( AI) has climbed to the top of the list of the most exciting trends in the technology arena. And while this concept promises to have a major impact on the marketing and advertising industry, marketers seem to be ignoring this trend (at least in Europe).
According to a recent report by the European Marketing Confederation (EMC), the imminent demise of third-party cookies (and how their disappearance will transform digital marketing) are the trends that are currently most popular among those who are professionally dedicated to marketing in the old continent (who also keep an eye on customer experience and CRM).
Even though the digital economy is currently in a bad way, with a bulgaria number data plethora of online giants having implemented massive staff cuts and seen their once-bound revenues shrink, marketers are no less sceptical about digital media . Digital marketing remains the number one topic for marketers, with customer experience management (34%) and brand management and strategy (26%) also placing a high level of importance.
in its report by EMC, only Germany and Ireland stand out from the norm when it comes to naming the most important topics for marketing professionals. In Ireland, the most important topic in the eyes of marketers is the design of strategies focused on sustainability , while in Germany, marketing professionals attach great importance to the expansion of the customer experience. In Ireland, the sacrosanct digital marketing does not even make its way into the Top 3 of preferred topics, and in Ger